3 basic ways to improve your online presence
- Yolanda Santisteban
- Dec 11, 2022
- 3 min read
Are you struggling to gain traction with your business? Have you achieved success, but now need to know the next steps? Or perhaps you're just curious to learn about how the digital landscape is changing and what that means for you.
Having a strong online presence is crucial to any business's success, but it can often be difficult to do your own SEO or find an affordable web design professional. Here are some simple ways you can build and improve your online presence now:
The first simple way how to establish your online presence...
🌟AUDIT YOUR SOCIALS
Whether you have set up an online business profile on the page, it is important to know whether your strategy is working to help you achieve your goals.
There are a few key terms you must know first:
🫴Reach - how many people have viewed the post of your page or their explore page
📺Impressions - how many times your post has been displayed
👍Likes - acknowledgment from your followers
💬Comments - responses to your post
📌Saves -indicates the value of your content
In terms of your audience, knowing your Demographic determines a lot:
💁♀️Age and Gender - provide a broad understanding of the different characteristics of a population
Insights do exactly that, Gives us insight into whether your Hashtag strategy is working and getting your content seen:
Content timing can make the difference between a viral post and a post that just sits on a page invisible:
⏰Best time to post which time is the best time that your content can be seen and engaged with
Using these valuable informative tools can help you put out the best content to the right audience that will value it. This information will allow you to
be engaged with your followers and audience.
Besides engagement, it is also important to
📝Post about your properties - online properties, that is.
That is your:
✅Website
✅Blog
✅Online Shops
✅Other social media links
✅Link Tree
✅Free downloads offered
Businesses with a strong online presence stand out from their competitors and are more likely to attract qualified leads. This course will show you how to do this efficiently, quickly, and cost-effectively by setting up your business on social media and blog platforms.
🥴Don't overthink it, It doesn't have to be salesy. But people need to know that those links are available for them to view and get to know you and your brand.
How can you create such great content and a fantastic website just for it to sit there and collect internet dust?
📢The best person to promote your brand is YOU!
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Dealing with annoying algorithm changes is so frustrating.
These are things you cannot control.
Therefore it is important to be able to adjust to changes swiftly and quickly by
🤯Be an early adopter
There are certain traits you need to grow with the high tides that is social media. These same traits are prominent in being able to adjust to the changes on social media platforms.
😉Compatibility- is the idea consistent with the needs values and beliefs of the audience
😉Observability- how often what you're selling provides results
😉Complexity- how difficult your product or service is to use
😉Relative Advantage- providing something unique that allows you to stand out from your competitors
😉Trialability - lengthening of time the audience is given before making a decision
The benefits of exhibiting these traits:
👉Less competition - you don't compete where you don't compare
👉High engagement - people want to hear what you have to say
👉Always in the know - you are one step ahead in the game
A strong online presence is critical for reaching out to people, so it's a good idea to incorporate as many of these elements into your strategy as possible. You never know which will work best for you, but these are some things that will be vital to your success. So what are you waiting for? Get started!
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