7 things you need to know about your future clients

Imagine walking around the main street and shopping for a particular item you need. you may find that certain shops won't have the item but you go in and explore anyway because you cannot assume. Then you find another type of store that has it, but there is another store that sells similar items that may have it also. But you cannot assume they will. the greatest feeling about having options is that you do not have to make a quick decision even when you want to. every day potential clients are deciding whether they want to make a purchase from you and when.

When starting any business, it is expected that your clients will make some assumptions about you. Of course, you want them to be impressed by your brand and take it seriously. So you work on making a memorable impression on them enough to make them purchase the product or services you have to offer.

As you build your brand, you cannot help but think of ways that will get potential clientele's attention. You can expect clients to check out your socials, critique your brand's font and colors, and determine if your content connects to them. Your logo, website, colors, and fonts can make a first impression but it is not the only thing that matters.

But what if I told you that your client knows more than you think?

Well, it's time to make assumptions about your ideal client that coaches have made you obsess over. The client has been the focus of your content.

1. Your client doesn't always know what they need

Although the client may know what their problem is, they may not know what the solution is. So it is your job to solve their problem and be their solution.

2. Your client has done their research

We all love to window shop. We look and analyze. We come back and see if it is on sale. We look to see if another store is selling it for cheaper. So expect your client to do the same!

3. Your client has asked around about you

If a client is not sure about making a purchase from your brand but they have heard mentions of you from others, you can be sure that they have asked others they know about you and your business. Your engagement and feedback from others will keep a good reputation and you will be mentioned as a solid business that cares about its customers' needs.

4. Your client has lots of questions

Why wouldn't they? They may not have enough information to make an informed decision about purchasing a service from you. They will ask about your work ethic, process, and pricing, and they want to be sure that your working relationship is a good fit. A good FAQ section on a website may answer a majority of the questions, but you will not be able to fully understand their needs without answering (and asking) the proper questions.

5. Your client will pay a high price for the right thing

Thinking about buying a vehicle. Yes, we can live with the basic model depending on the price. But if we truly love it and see the benefits of having that vehicle with the fancy features, we will get it by any means necessary! So sell the benefits to your client.

6. Your client will recommend you to other people

Word of mouth has taken a virtual turn with public reviews and ratings. You no longer have to ask your neighbor for suggestions and recommendations. Neighborhood chat groups are still an excellent resource. With social media, word of mouth expands beyond local reach for all to see. You can be sure that your client can be your key referral.

7. Your client needs you

It can be difficult to convince a client that they need your services but they wouldn't be looking if they didn't. Yes, they will try to talk you into offering your services for cheaper or convince you they can do it on their own, BUT THEY CAN NOT! So show them proof that what you offer them will be worth more than the money spent. It will bring moments with family, memories, the feeling of being at ease or at peace without worry, and feelings that moments are not lost and that they will not have any regrets because it was worth the investment.

So if you find it difficult trying to obtain clients, create your marketing strategy based on these assumptions and you will understand your customers' needs (or at least try to).

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